Feldnotizen aus dem Build.
Kurze Stücke über die Systeme, die ich tatsächlich ausliefere — Operator-CRMs, Energiefunnels, die Entscheidungen, die einen Stack, den Sie besitzen, von einem Stack trennen, der Sie besitzt. Keine gated PDFs. Keine Newsletter-Mauer.
The field team is the product — not the dashboard
Executives buy software for reporting. Field teams use it to close deals. When the two are in tension, the field team wins by default — they just stop using it. Design for them first.
Lesen →Why most operator CRMs fail within 90 days
A CRM the team avoids is worse than a spreadsheet. The pattern that kills adoption in energy, real estate and hospitality shops — and five decisions that fix it before rollout.
Lesen →Thuisbatterijen verkopen na 2027 — wat werkelijk werkt
De salderingsregeling verdwijnt. De batterij-installateurs die 2027 overleven zijn niet de goedkoopste — ze zijn de duidelijkste. Drie patronen uit succesvolle NL installateurs.
Lesen →Salderingsregeling 2027 — wat operators nu moeten doen
De afschaffing raakt installateurs harder dan huiseigenaren. Drie aanpassingen in je funnel die het verschil maken tussen een rustig 2027 en een acquisitie-crisis.
Lesen →Why most operator dashboards quietly lie to their CEOs
The numbers on the dashboard are never wrong — but the frame is. Three patterns that turn clean data into misleading narratives, and how to audit your own dashboard in under an hour.
Lesen →The build-vs-buy trap operators keep walking into
Building looks expensive until you count the workarounds. Buying looks safe until you hit the third integration. A decision framework that matches operator reality.
Lesen →The automation ROI myth, and what actually pays back
Most automation projects save hours nobody was going to spend anyway. Three rules for picking the ones that actually move the P&L — and one test to apply before you buy another tool.
Lesen →Why your Dutch lead funnel should start on WhatsApp
Nederlandse consumenten beantwoorden WhatsApp in 90 seconden en email in een week. Hoe je je funnel inricht zodat het eerste contact altijd WhatsApp is — zonder de lead kwijt te raken in de doorverwijzing.
Lesen →Neue Einblicke in Ihr Postfach.
Etwa monatlich. Feldnotizen, kein Geschwätz, keine Tracking-Pixel. Ein Klick zum Abbestellen.