The story.
Philly is the first product I'm shipping with the US as the primary market. Everything I learned building operator tooling in the Dutch energy vertical transfers — the same five phases, the same refusal to lie to the person doing the actual work. What changes is the physicality: American field operations live on long distances, bad coverage, and trucks that have been running since before the software was written. That's the constraint that shapes everything.
The five phases, applied.
Every build under Juan Diaz LLC runs the same playbook. Here's how it ran for Philly.
01
Survey
Shadowing dispatchers and ride-alongs with ground teams. Watching what people do when the software breaks — which it always does.
02
Blueprint
Designed around offline-first state, tap-friendly flows, and the idea that the truck is always more authoritative than the server.
03
Build
In progress. Shipping the dispatch surface first, the field client second, the operator hub third.
04
Commission
Pending — will ship to a pilot team before opening up.
05
Operate
Post-pilot — weekly operating rhythm with the ground teams themselves.
Built on.
Next.jsSupabaseTypeScriptPWA